McDuffie On the Move is the centerpiece of a Strategic Communications Plan to help the district connect with all stakeholders. Market research proves that the public wants to know what’s going on in our classrooms, not just what’s going on in the boardroom. This campaign is designed to improve employee morale by giving them an outlet to showcase their talent and results. #Watchusmove will allow parents and community members to see inside their children’s classrooms even though they are not present.
District employees and students will shoot and upload short videos (2 min. max) that share a lesson plan, a testimonial or activity in one of our schools. After a quick review to ensure appropriate content, the videos will be disseminated through a variety of social media, email and presentations.
#WatchUsMove accepts video submissions via file upload or video links.
File Upload (Desktop Only)
Uploaded videos must follow the criteria below. A thumbnail image is also required for all uploaded videos.
Accepted file types – mp4, m4v, webm, ogv, wmv, flv
Maximum file size – 64MB
Videos can be embedded from any of the following sources:
A member of the District’s management team will manage the campaign and review each video. Administrators, teachers, students and support personnel all contribute by promoting the campaign, finding real-life “stories,” shooting the video “facebook quality” and submitting videos to #Watchusmove for review.
All district employees and students are encouraged to “tell your story” about what you taught or what you learned. Anyone can do it. Just look at your facebook page to see how stories are being communicated every day. Amateur videos are everywhere. A great McDuffie On The Move video doesn’t require full production with lights, camera and editing software. We just need you to tell your story in less than 2 minutes.
Here are some simple guidelines to participate in McDuffie On The Move:
- Click on the Submit A Video tab.
- Register and answer confirmation email.
- Log-in with your new password.
- Follow instructions to submit and upload a video.
- Wait for approval. You will be notified via email.
- Disseminate through multiple channels.